FlavoriteFlavorite is a major player in the hydroponic tomato industry. The logo redesign was a major part of their relaunch in order to grow market share. Logoloco retained the Flavorite fruiterer while redrawing and updating him.
The logo was designed primarily to be successfully applied on swing tags on the truss of the tomatoes and wrapped packaging.
We used a more dominant retail friendly typeface and encapsulated all the elements into one integrated graphic.
|