The look of the logo design needed to be hi-tech and the client wanted to use the ECG brain scan graph line somehow in the design. The client also wanted to use blue as the predominent colour as the target market being doctors relate well to it. LogoLoco created the ECG graphic to also depict the ‘M’ and ‘D’ in the name – the M trailing into the main name. Silver was used to depict a clinical feel. The typeface used in the logo design is modern and gives the logo a sense that the company is bigger in size than it actually is. This enables medidev to grow more efficiently in aggressive markets. The two blues used in the name within the logo design aid in understanding that the core business is medical development, although shortened into one easy word...medidev.