vicsportThe main graphic within this logo design was so beautiful, we had to name to it. “The Active Voice” is now VicSports mantra thanks to LogoLoco!VicSport is the peak body for sport representation in Victoria. The epicycle concentric shape within the logo form is used as a core element throughout the brand structure. The outer circular shapes represent each sport and the inner flow of the lines represent the inner function of VicSport.
We designed not only the logo but a complete turn-key brand. The colour palette is evocative of a rising sun for the each sport represented within the group. The dark grey base-line panels within the core structure represent the solid nature of the brand and it’s ability to be a stable and reliable represtative body.
|