The brief from HSV was that they wanted a logo that was racy, high performance and had to look equally great on a car in the form of a badge, decal and even a wheel centre, as it would as signage on a building. They also wanted the logo to reflect some historical aspects in the form of using the Panorama Silver colour from the 1988 VL Walkinshaw. The logo is a complex illustrator and photoshop design. Originally hand drawn to achieve excellent space and proportion, then recreated to look photo realistic.

The Walkinshaw logo design is used on all printed collateral such as brochures, stickers, business cards and is the core design element bringing all aspects of the brand together.

The logo has also been created in a simple line art version so the graphic can be applied to shirts, caps and even embossed into car parts. There is also a vertical and horizontal version of the logo design to cover off all applications.