With over twenty panel shops in Melbourne, Woods is the largest independently owned network in Australia.

The Woods brand marque is a refresh of an existing logo. We adopted an evolutionary approach and retained the well recognised triangle shape. A contemporary typeface was crafted for the central part of the logo and colours were updated to be more modern, with a shifted emphasis on the use of the red. We lightened the blue and used more red to add drama. The logo was created in Photoshop to give depth and dimension even when used on flat panels. In addition, a campaign has been developed using people holding their hands together to form the triangular shape of the logo...it’s all about “Picturing it Perfect with Woods”.

An in-depth style guide has been produced covering all aspects of the brand from the logo, stationery, signage, uniforms, typography, internal reception graphics and all colour selections for the revised brand.

Whether you’re after a logo or a full roll out of a new brand we can achieve the same results for you...no matter how large or small your organisation.

Take a look at the Woods
website at www.woods.com.au