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Casa Del Mondo is a Melbourne based Builder and Developer who wanted a modern and contemporary logo. This logo can work as a stand alone image without any text and therefore the graphic can be used in creative ways in many circumstances. Simple and effective stationary has been developed along side the logo to great effect. The "C D M" has been turned into a dynamic "house shaped" graphic that could be used on various items such as embroidered apparel, while still retaining it’s simplicity and brand presence. The clients were thrilled with the results! |
Producers Need Numbers
Producers Need Numbers |
Pivot Nine
Pivot Nine wanted simple and stylish stationary to complment their new logo.
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OXIA We created the OXIA logo to replicate the visual representation of an oxygen bottle with a friendly retail feel. The logo was designed to be clean and hi-tech in structure and colour.
The look flows into the website and print collateral we also created.
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OEM Link
A contained and aspirational upward arrow graphic also represents an acronym of OEM – Original Equipment Manfacturer. The ‘O’ being the outer purple circle, the ‘E’ and ‘M’ formed from the combined arrows rotating consecutively around 90 degrees.
The automotive arena is heavily male dominated with more and more women entering the industry so the client wanted to soften the perceptions of the brand by using hues of purple and silver. OEM Link has become a succesful sub-brand for PPG Australia.
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Repairer NetworksA smart and contemporary redesign of a tired brand, yet healthy business. Peter Nolan from Repairer Networks wanted a brand marque that explained his business process. It’s a business network that funnels work to panel shops. A stylised car wheel shows concentric arrows culminating in a green ‘GO’ arrow. A full stationery pack followed. We cleverly and very cheaply updated his website header by simply using the black lockdown element and used the logo in a portrait format as space permitted. The logo form could then be used alone as a graphic within other elements as part of a campaign. |
Gore Lawyers
A law firm logo design forming the basis of a strong and dependable corporate identity. Structured yet with a sense of the out of the ordinary. The Gore type face is totally customised. Amanda Gore’s brand mark is a professional logo design that suits her Melbourne brand identity.
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CarcomCarcom is a technology company dealing with GPS automotive locating and tracking. The logo needed to be simple, vibrant, high tech and depict the main feature of the business. The crossed lines within the letter ‘O’ graphically represent the locating function of the organisation. Icons and sub-graphics within all elements of the business follow the same stylistic theme of the logo. |
MSAP - Melbourne
Street Arts Project A probono logo for the Melbourne Street Arts Project... Designed with a decidedly street feel the MSAP logo has been mostly hand drawn to appeal to a street audience. The paint splash element was used alone as a separate graphic throughout the marketing collateral and website, as both cropped and toned back icons. |
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The Leather Guy We shortened Matthew’s business name on the logo by using the word ‘the’ as an integral part of the word ‘leather’. It was clever and in doing so it also tightened up his logo. We then illustrated a cow hide/skin graphic together with a roundel to form a head so it also portrayed the Leather Guy as a person. The brand marque was designed to be solid and contained in a distinct shape to be easily used on the vans. A white leather background has been used in all instances to anchor the brand marque. LogoLoco can create a logo for your small business that’s just as eye catching and effective. |
LogicarPart of an entire rebrand of an existing business.
The logo was designed to be used predominantly off white with underscoring of the two prominent colours of red and blue.
Logicar became the ‘logical’ choice in automotive EFI. We changed the name and retained the company colours, however lightened the blue to be more contempory. The Logicar typeface was lightly modified and incorporated a swish that ‘flows’ through all examples of their work.
The logo is fresh, dominent and unique within it’s sector of the industry.
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vicsport
The main graphic within this logo design was so beautiful, we had to name to it. “The Active Voice” is now VicSports mantra thanks to LogoLoco!
VicSport is the peak body for sport representation in Victoria. The epicycle concentric shape within the logo form is used as a core element throughout the brand structure. The outer circular shapes represent each sport and the inner flow of the lines represent the inner function of VicSport.
We designed not only the logo but a complete turn-key brand. The colour palette is evocative of a rising sun for the each sport represented within the group. The dark grey base-line panels within the core structure represent the solid nature of the brand and it’s ability to be a stable and reliable represtative body.
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Domain Property Advocates
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Go Rapid
Go Rapid Repair Centre
Go Rapid Repair Centre
Go Rapid Repair Centre
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2K CobraAn example of a letter form logo representing a stylised automobile. The ‘2’ representing the roof and door and the ‘K’ being the back and rear wing of the vehicle. The word ‘COBRA’ is highlighted in a contempory and highly modified type face representing the hitech nature of the product/brand, which nests tightly within the form of the logo. Simple colours are used to highlight the 2K wording and also so the logo is easily identifiable on various packaging and embroidery applications. |
Boyd Recruitment
Antoinette Boyd from Boyd Recruitment wanted a logo that truly reflected her larger than life personality. The new logo underscores Antoinette’s business style; entrepreneurial, bright, fresh, engaging, professional, enthusiastic and very friendly. The vibrating bands of colour interplay as a licorice allsorts concept.
We’ve also created a tag line that runs throughout Antoinette’s brand, “all sorts of jobs for all sorts of people”.
The vibrating bands of colour are then used throughout the stationery and collateral as a graphic device. This brand stands out as being very different from her competitors and commands attention. Need a funky, fresh brand that retains a professional foundation...talk to us at LogoLoco.
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Bitter Sweet Fitness Fun, approachable and unique for a predominantly female market...that’s what the client briefed LogoLoco. We chose to highly modify a hand written style type face and incorporated a person's head and body as the ‘S’ in ‘sweet’.
The logo is dynamic and vibrant and can be easily printed on all collateral and embroidered on all garments. The colours are easily used throughout the training studio and really help in building the brand. |
Quick Smile
We created a graphic campaign element to work with the new logo design. The “lip chair” is used throughout all the Quicksmile work to created a synergy with the ‘smile’ swish in the logo design. So when logoLoco creates your logo make sure we know up front where your logo or brand marque is appearing so we can take that into account.
The centre of the ‘Q’ becomes a clock face, while the tail or descender of the ‘Q’ becomes the smile. The colours used are fresh and clean and form a large aspect of the brand.
The logo design is used on equipment and packaging to a great effect.
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ProtecA redesign of a 30 year old logo.
The original logo used only a darker blue. We lightened the blue and added a much needed accent colour of a warm yellow. Being an industrial brand with a predominantly male target market, it has been designed to be strong and simple.
The typeface within the logo is also used throughout all the company's brochures, signage and advertising.
The logo needed to be fully contained so as to be easily used on paint cans, shirts, buildings and so on.
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Metropad
Campbell King was looking for an affordable logo design for his serviced apartment business. His target market is young urban professionals, so his Melbourne based brand identity had to show contemporary graphic design elements. The concentric arrows visually depict the in and out nature of the logo and brand identity.
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