MediDevThe client came to us without a name and LogoLoco named the business also ensuring the website address was available for registration. We came up with the tag line “Developing Healthy Businesses”, a great play on words that really does explain what their core business is. The look of the logo design needed to be hi-tech and the client wanted to use the ECG brain scan graph line somehow in the design. The client also wanted to use blue as the predominent colour as the target market being doctors relate well to it. LogoLoco created the ECG graphic to also depict the ‘M’ and ‘D’ in the name – the M trailing into the main name. Silver was used to depict a clinical feel. The typeface used in the logo design is modern and gives the logo a sense that the company is bigger in size than it actually is. This enables medidev to grow more efficiently in aggressive markets. The two blues used in the name within the logo design aid in understanding that the core business is medical development, although shortened into one easy word...medidev. |
Classique Number Plates The Classique logo has been produced in various programs to create the look of a real stainless steel and enamel badge. This look is especially suited to an automotive style business or car related product. |
Duct Masters When we first heard the name ‘Duct Masters’, our original thought (and it’s often the best way to go) was that of a KungFu duck with a play on the DUCT wording. If we create a brand marque for you...we’ll be equally as clever. A stylised/illustrated duck would make a great mascot for the existing business. Robert expressed a desire to use radio as an advertising medium down the track, so we made sure that the idea translates well into all forms and makes for great radio. With ten vans on the road, the duck idea was the perfect mascot for use on them in the interim as the primary source of promotion. The logo was created and illustrated by Logoloco to have very high retail presence and recognition. The graphic is memorable, fun and professional. |
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Football Federation Victoria -
Volunteer Recognition Program VRP is an acronym for the Volunteer Recognition Program. A reward and recognition program for soccer volunteers.The VRP letters form together a person with their arms up in victory. The arms being the ‘V’ and the ‘R’ and ‘P’ the body and legs. The yellow swishes within the circle depict the upward movement and speed trail of the arc of the arms.
The yellow also shows a sense of going for gold and the use of silver and the roundel shape portrays a medal theme. The logo had to be simple and limited in colour so as to be easily reproduced on everything from bags, apparel, brochures and certificates. |
Orpheus
Penelope Lane, Global Head of Sales and Marketing at ULCO Technologies required a high-tech solution for a revised brand marque for Orpheus.
We produced the new brand marque, full stationery package, brochure, corporate folder, several pull-up banners, customised USB’s with logo and data as well as custom lanyards with repeated logos in a very short timeframe ready for an overseas trade show.
A stylised heart shape encapsulated in the core graphic conveys what sector of medical technology the Orpheus business trades within.
A conservation target market meant the logo and general look of the brand needed to be understated, elegant, trusted and powerful.
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CCAS
CCAS wanted a new logo.
CCAS
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AutoGuard
The Autoguard Warranty logo has been designed to be highly metallic with an upmarket feel underscoring the quality of the paint work of the repairer. The gold colouring, the complexity and strength of the logo depicts the high end nature of the warranty program.
The logo has been designed to be fully contained and used on any coloured background from light to dark in both print and signage applications.
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Flavorite
Flavorite is a major player in the hydroponic tomato industry. The logo redesign was a major part of their relaunch in order to grow market share. Logoloco retained the Flavorite fruiterer while redrawing and updating him.
The logo was designed primarily to be successfully applied on swing tags on the truss of the tomatoes and wrapped packaging.
We used a more dominant retail friendly typeface and encapsulated all the elements into one integrated graphic.
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Walkinshaw Performance
A totally new logo for a new division of the iconic automotive manufacturer, Holden Special Vehicles.
The brief from HSV was that they wanted a logo that was racy, high performance and had to look equally great on a car in the form of a badge, decal and even a wheel centre, as it would as signage on a building. They also wanted the logo to reflect some historical aspects in the form of using the Panorama Silver colour from the 1988 VL Walkinshaw. The logo is a complex illustrator and photoshop design. Originally hand drawn to achieve excellent space and proportion, then recreated to look photo realistic.
The Walkinshaw logo design is used on all printed collateral such as brochures, stickers, business cards and is the core design element bringing all aspects of the brand together.
The logo has also been created in a simple line art version so the graphic can be applied to shirts, caps and even embossed into car parts. There is also a vertical and horizontal version of the logo design to cover off all applications.
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KidsUpClose Photography Joshua from Kids Up Close wanted a classic logo that was minimal on colour. We created a 3D logo with the shape forming a ‘K’ and also the shape of a camera with the outer ring of the logo depicted as the lens of the camera. That was just the start and we have also produced a DL brochure with a promotional offer for Joshua’s clients...designed, written and printed. We look forward to helping Joshua build business and sales. “…I showed the sample logo we discussed to a few clients and friends over the weekend and they all thought it was very polished and professional - as well as clever, so very much looking forward to seeing the polished and refined logo today. Dean - I think you might have nailed it first time around!”
Joshua |
Woods
With over twenty panel shops in Melbourne, Woods is the largest independently owned network in Australia.
The Woods brand marque is a refresh of an existing logo. We adopted an evolutionary approach and retained the well recognised triangle shape. A contemporary typeface was crafted for the central part of the logo and colours were updated to be more modern, with a shifted emphasis on the use of the red. We lightened the blue and used more red to add drama. The logo was created in Photoshop to give depth and dimension even when used on flat panels. In addition, a campaign has been developed using people holding their hands together to form the triangular shape of the logo...it’s all about “Picturing it Perfect with Woods”.
An in-depth style guide has been produced covering all aspects of the brand from the logo, stationery, signage, uniforms, typography, internal reception graphics and all colour selections for the revised brand.
Whether you’re after a logo or a full roll out of a new brand we can achieve the same results for you...no matter how large or small your organisation. Take a look at the Woods website at www.woods.com.au  |
Plumbing Industry
Training Awards
The Plumbing Industry Commission’s brief was for a logo design that was premium, shiny and evocative of an important industry award. We decided that the logo had to be simple in form, but embellished as a metallic object. The logo design depicts a person reaching for excellence within the plumbing industry.
The concentric swishes at the base of the logo represent water and add movement to the form. Using the main graphic form and typographic lockup as separate elements enable the communication to be used in many varying formats and even updated each year as the awards continue to evolve. The logo design was designed to be used off white backgrounds and also just as effectively off dark blue and black backgrounds without any modifications. Embroidery files and also single colour etched versions were created for glass trophies.
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Motage
The sister company to our very own LogoLoco.
60’s retro meets contemporary design embellishment in this very cool automotive logo design. The logo looks equally great when printed as it does embroidered on our uniforms. Take a look at our website - motage.com.au |
Uber Carbon & Motorsport
Wow...what a slick brand. Adam wanted a logo that was 100% automotive. A stylised ‘U’ with the accents forms the main graphic.
Created initially as vector line work, we then created a life-like metallic form with so much depth you can almost touch it. Varying colour-ways and a change in text make for 2 brands in one. Brochure covers and backgrounds were then created consistent within the brand structure...we even photographed the Lamborghini!
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eToolbox
eToolbox is a 3D illustrative logo for the Plumbing Industry Commision. This business logo design was created to form the basis of an entire business program. The logo design is used extensively in brochures, the website, banners and even a giant mocked up eToolbox for trade shows. We are experienced Melbourne logo designers creating afforadable business logos.
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Bodyline
An example of a highly successful panel shop in Sydney that was due for a refresh. A 3D badge style logo design was created to a highly polished standard. Again the logo was designed to work well off any colour or background.
We created brochures, stationery and even produced all the signage and project managed the entire process to create an instantly recognizable and world class brand marquee.
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Recreation Panels
A shiny and highly finished badge-style 3D logo design for a Melbourne panel shop. The central letter forms both the ‘‘R’’ and ‘‘P’’ in the bussines name and brand identity. Geogre wanted a quality panel shop logo design that was created by an Australian logo designer. The embellished finish has a high lustre and evocative of a premium business. We offer a professional logo design that is second to none.
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