Go Rapid

Go Rapid Repair Centre

Go Rapid Repair Centre

Go Rapid Repair Centre

Oz Wine Divine

Oz Wine Divine

Bowls Victoria

A full rebrand of the VRBA. After meeting with the full board of the organisation, we designed several different versions of the new brand marque. Originally we completed hand drawings and presented those to the board. Bowls Victoria is a major sporting organisation and required a strong logo design to lead the new brand.

The green grass of the ‘B’ roll into the blue section to form the ‘V’, with the bowl and jack as the centre piece. Bespoke typography finish off a simple yet highly effective logo design for a sporting organisation. The stationery components use the shapes from the logo section to frame all the information.

vicsport

The main graphic within this logo design was so beautiful, we had to name to it. “The Active Voice” is now VicSports mantra thanks to LogoLoco!

VicSport is the peak body for sport representation in Victoria. The epicycle concentric shape within the logo form is used as a core element throughout the brand structure. The outer circular shapes represent each sport and the inner flow of the lines represent the inner function of VicSport.

We designed not only the logo but a complete turn-key brand. The colour palette is evocative of a rising sun for the each sport represented within the group. The dark grey base-line panels within the core structure represent the solid nature of the brand and it’s ability to be a stable and reliable represtative body.

Casa Del Mondo

Quick Smile

The centre of the ‘Q’ becomes a clock face, while the tail or descender of the ‘Q’ becomes the smile. The colours used are fresh and clean and form a large aspect of the brand.

JDDB

Creative Touch Photography

Some of our hardest projects are for creative individuals or organisations. The expectation is for a solution that’s very creative and pushes the boundary...and boy do we love a challenge. Darrell from Creative Touch Photography wanted a very creative brand that suited his business style and sense of creativity. Full marks to Darrell here. It’s hard for a creative person to trust another creative to deliver something so personal.

With Darrell’s logo, we broke down the graphic form into a creative process. The first shape is a thought bubble (the idea), the second shape is the lens (the camera) and the third shape the rectangle (the photo) as the end result. We then used cropped in sections of the logo graphic strategically placed on the stationery collateral. Creative, edgy and simple in execution...we can create an equally impressive brand for your new or existing business venture.

I am Impressed! I gave you almost nothing to work with and now I have have everything that I want. It is both refreshing and comforting to be dealing with someone that actually knows what they are doing.  

The design requirement for this brand was to create a logo out of the 3 letters, KCW. We stylised the outer K and W by rotating them on their axis and therefore forming the inner C using the subliminal gestalt theory of design.

Too much rotation would lose the K, while not enough on the K would lose the W. Simple complexity. The letter forms within the KCW logo design also becomes the basis for the various sub brands within the business. Each sub brand has it’s own colour palette implied within it’s market, KCW kids a bright blue, KCW Eco a bright green and so on. KCW is a super effective series of brands with the category of food service logo design.

Logicar

Part of an entire rebrand of an existing business.

Logicar became the ‘logical’ choice in automotive EFI. We changed the name and retained the company colours, however lightened the blue to be more contempory. The Logicar typeface was lightly modified and incorporated a swish that ‘flows’ through all examples of their work.

A cafe logo design that is premium in nature. The logo design uses a simple structured form within a more complicated inner pattern with a friendly customised and curved typeface. Warm golds, browns and reds envelope the logo and supportive lockdowns such as ribbons and imagery to create a striking brand.

The logo and its many separate elements within the structure lends itself to being used in many ways, on a multitude of backgrounds.

Bruce wanted a brand that had a sense of history about it. It had to be stylish and be interpreted as being somewhat elite. We created the entire brand from the logo, type styles, brand watermark, the ‘piece of reclaimed history’ byline, to the entire E-commerce website!

Online Toys

The client wanted a refresh of an existing and tired logo. Michael was smart in retaining various elements of his old logo and incorporating them cleverly into one powerful brand marque. Fresh and contemporary stationery was also created using the new logo.

David McMillan wanted a local Melbourne logo designer to create a powerful brand identity for his exsisting earthmoving bussiness. This custom badge style logo design has a strong enclosed structure with a fully customised font to create a professional business logo.

Antoinette Boyd from Boyd Recruitment wanted a logo that truly reflected her larger than life personality. The new logo underscores Antoinette’s business style; entrepreneurial, bright, fresh, engaging, professional, enthusiastic and very friendly. The vibrating bands of colour interplay as a licorice allsorts concept.

We’ve also created a tag line that runs throughout Antoinette’s brand, “all sorts of jobs for all sorts of people”.

The vibrating bands of colour are then used throughout the stationery and collateral as a graphic device. This brand stands out as being very different from her competitors and commands attention. Need a funky, fresh brand that retains a professional foundation...talk to us at LogoLoco.

A simple 60’s-esque geometric letter play schematic, using the 3 letters BCC to form a clever logo structure which also represents the cross section of the human spine. A vivid and simple black border creates a dramatic brand that demands attention. Like with most of our logo designs, seperate parts can be used as architectural or design elements within the business.

Fitnesslink

A new fitness logo design that’s fresh, fun and bold. Simple symbols of people were combined to form a heart, underscoring the business methodology of, “love to feel great”. Being a personal training business targeted solely at women; the colours and tone of the logo design are decidedly feminine in nature.

The logo structure itself lends well to bold applications on vehicles and uniforms, especially when used in conjunction with the beautifully designed colour palette which combines to create a solid brand identity.

Fenestra Facades

The interlocking two F’s of the business name depict the cross section of an aluminium window extrusion. The blue colour ways hint at the windows being clear and perfect.

Empact

A coaching logo design high on impact. Dramatic colours and fully customised typography were combined to create incredible strength of purpose. The central P is used within the brand structure to define both the positioning statemment of ‘thinking with influence’ and also used as a pull out element. This logo design is so strong it can be used either vertically or horizontally due to the angular facets adding defintition to the letter forms.

Gore Lawyers

Christina wanted a brand that was stylish, upmarket and appealed to a more established target market.

The main brand marque is a house doubling as an upwards arrow with a ‘W’ for Windsor that wraps around the home with arrows at the end of the letter form trailing into and out of the home. It’s dynamic and has movement...it works for the renters and the landlords alike. As part of the look and feel of the brand we devised a black metal finish that served as a lockdown element throughout all the collateral. Matching ‘For Rent’ boards have also been created. Teamed with the tagline we devised “Invest in Experience”, it perfectly positions the brand in the mind of investors.

Outlook Concepts

Daniel Green, a very talented garden designer wanted a logo that really did reflect him and his business. At LogoLoco we understand this and every logo is as important to us as it is to you! Daniel wanted an organic design so we created a panoramic leaf structure with architectural overtones to depict his business.

A refreshingly alternative client, he opted to have his business cards trimmed shorter, in true designer fashion. Daniel’s business now has an edgy and fashion forward feel...just like his garden designs.

MiFi

An uncomplicated financial logo design for a new start-up business, MiFi. Designed to evoke the image of binoculars looking closely at financial figures; the logo design is fresh, solid, modern and progressive without being too flashy.

Bliptronics

A fun and light hearted word play based on the logo design cleverly incorporating the first word as the prime graphic element.

Powcomm

An electrical contractor logo design that uses a seperate graphic attached to the type that also houses the first letter of the busines name. The electrical spark depicts the inner of the P and tells the terget market what the business does. The rest of the letter form is customised to make it look like a proper brand and not just plain type. The P graphic with the spark can be used alone as a graphic element on other elements such as the van, a water mark on stationery or a graphic on apparel.

Fun, approachable and unique for a predominantly female market...that’s what the client briefed LogoLoco. We chose to highly modify a hand written style type face and incorporated a person's head and body as the ‘S’ in ‘sweet’.

The logo is dynamic and vibrant and can be easily printed on all collateral and embroidered on all garments. The colours are easily used throughout the training studio and really help in building the brand.

Repairer Networks

A smart and contemporary redesign of a tired brand, yet healthy business. Peter Nolan from Repairer Networks wanted a brand marque that explained his business process. It’s a business network that funnels work to panel shops.

Optimum Muscular Health

A new start up business, Teresa wanted a unique logo that set her apart from other Myotherapists. We created a clever letter-play logo using the acronym on the business name in the form of a person. The ‘O’ the head, the ‘M’ the shoulders and the ‘H’ the arms, legs and torso. The colours are fresh and healthy.

As part of Teresa’s brand we have used slabs of the blue and then bridged the typographic and logo form over the colour to anchor the whole look. We also came up with the tag line “live life to the optimum”.

Teresa loved the brand so much we created and printed a colourful 6 page DL sized brochure outlining all of her services. More than designing a logo we created a well thought out cohesive brand.

Wow, it looks fantastic!!.. The artwork is great. I am happy with all of it. I think it came
up really well.  

Oakleigh Cycles

The Oakleigh Cycles logo has been crafted specifically for use in a signage application on the fascia of the store. We designed the concept, created the artwork and had the signage installed. The solution essentially involved a billboard/skin application on vinyl that was wrapped over the existing fascia. It saved a great deal of time in not having to paint out the old sub-standard substrate.

The logo was then used to good effect on business stationery. Not matter how you choose to use your new logo we’re here to help and can tailor a package to suit your needs and budget.

A solid, structured and dependable construction logo design that is unashamedly male oriented. Interlocking letters click together to represent a building style of business. Solid plain greys form the heavy basis of the brand lock downs. Simple and structured slab style design grids allow the brand to be used well in various ways as illustrated in the stationery pack and presentation covers.

2K Cobra

An example of a letter form logo representing a stylised automobile. The ‘2’ representing the roof and door and the ‘K’ being the back and rear wing of the vehicle. The word ‘COBRA’ is highlighted in a contempory and highly modified type face representing the hitech nature of the product/brand, which nests tightly within the form of the logo. Simple colours are used to highlight the 2K wording and also so the logo is easily identifiable on various packaging and embroidery applications.

Ecotail

If ever there was a great client that knew exactly what he wanted, then this is Jason. Jason Millar, owner of a very successful heavy haulage company wanted a standout brand marque for a new eco-alternative trailer manufacturing business. The logo has been designed to be used on mud flaps, welded on sub-frames and as used recently at a Queensland truck show, on pull up banners.

Dain – CG Property Investors

Mercuries

Not often do we do something as simple as a plain typographic, but that’s exactly what we did for Steve Wells and his band. Simple, modified and directional type captures the spirit of their music beautifully.

A personal fitness logo that was designed to work as sub-brands within the core structure. This logo design shows how type and symbology can be integrated into one form. The image of an active person melds with the ‘n’ as the legs and ‘t’ as the body and arms. Within the stationery, the core person graphic within the text component was pulled out and used as a watermark. With such a bold and enclosed logo design it was decided to keep the design of the stationery collateral as simple as possible. This also allowed the various sub-brands with varying colour palettes to stand alone.

We created the OXIA logo to replicate the visual representation of an oxygen bottle with a friendly retail feel.

The logo was designed to be clean and hi-tech in structure and colour.

The look flows into the website and print collateral we also created.

MSAP - Melbourne
Street Arts Project

A probono logo for the Melbourne Street Arts Project... Designed with a decidedly street feel the MSAP logo has been mostly hand drawn to appeal to a street audience. The paint splash element was used alone as a separate graphic throughout the marketing collateral and website, as both cropped and toned back icons.

Carcom

Carcom is a technology company dealing with GPS automotive locating and tracking. The logo needed to be simple, vibrant, high tech and depict the main feature of the business. The crossed lines within the letter ‘O’ graphically represent the locating function of the organisation. Icons and sub-graphics within all elements of the business follow the same stylistic theme of the logo.

A contained and aspirational upward arrow graphic also represents an acronym of OEM – Original Equipment Manfacturer. The ‘O’ being the outer purple circle, the ‘E’ and ‘M’ formed from the combined arrows rotating consecutively around 90 degrees.

The automotive arena is heavily male dominated with more and more women entering the industry so the client wanted to soften the perceptions of the brand by using hues of purple and silver. OEM Link has become a succesful sub-brand for PPG Australia.

Zulu Capital

A solid, structured and dependable construction logo design that is unashamedly male oriented. Interlocking letters click together to represent a building style of business. Solid plain greys form the heavy basis of the brand lock downs. Simple and structured slab style design grids allow the brand to be used well in various ways as illustrated in the stationery pack and presentation covers.